Our mission at Nintendo of America is to create smiles through unique entertainment experiences. To do so, we work to ensure that our business practices support all of our CSR priority areas. Delivering smiles isn’t just a product or service—it’s the entire process and everyone involved, including our consumers, business partners, and employees throughout the Americas.
Our work each year builds on CSR initiatives that prioritize our workforce, our communities, and our environmental footprint.
As our work continues, so do our commitments to all those we serve, in everything we do. At Nintendo of America, we will always strive to create experiences—both in our workplaces and the communities in which we live—that are welcoming to all.
Please take a moment to read more about our work through the links below, and thank you for your interest and time.
Being accountable to all of our audiences is one of our most important values. Our goal is to deliver smiles to our many Nintendo stakeholders, including our consumers, business partners, and employees throughout the Americas. That means advancing responsible business practices, supporting human rights, and ensuring we continue to reach ever-higher standards as we learn and grow.
To provide all of our consumers with enjoyable gaming experiences, we endeavor to continually create high quality products while learning from consumer feedback.Read more
We strive to create an environment that provides our consumers with better products, and we work to accomplish this by cultivating informed and transparent relationships with our production partners, development partners, and sales partners.Read more
We are committed to creating and maintaining an environment where every employee can take advantage of their strengths and realize their maximum potential.Read more
To foster a sustainable environment for future generations, Nintendo engages in multiple initiatives to reduce the environmental impact of our products. These initiatives range from the formative design stage to post-sale repair and support and continue through to end-of-life recycling.Read more