OREO brand powers up with new limited-edition cookies inspired by the world of Super Mario
In partnership with Nintendo, the brand invites fans to collect character-embossed cookies and save the Mushroom Kingdom.
Canada’s favourite cookie, OREO, has teamed up with Nintendo to release limited-edition cookies inspired by the world of Super Mario™ and is sending fans on a mission to help Mario and the other heroes stop Bowser.
“At OREO, we’re always looking to give our fans new ways to stay playful and we’re proud to announce our partnership with the iconic Super Mario franchise”, said Lexie Lubov, Associate Brand Manager of OREO. “The similar fandom between OREO and Super Mario made this cookie collaboration a natural fit and we’re super excited to bring this new offering to Canadians”.
The limited-edition OREO x Super Mario cookies feature 16 unique embossments including Super Mario characters and Power-ups, such as iconic heroes Mario and Luigi, a Super Star, and enemies like a Goomba and Bowser Jr. Each pack offers a new adventure for fans to discover some of the 16 different Super Mario designs.
Powering up the playful partnership, Princess Peach is missing, and OREO is calling on superfans to participate in a social challenge to stop trouble-making Bowser from taking over her castle! Here’s what to do: On the rim of a glass of milk, stack as many hero-embossed cookies as possible atop a Bowser cookie until he is defeated (a.k.a. the cookies fall into the milk.) Share a video of the delicious defeat on social!
“We hope to unite OREO cookie lovers and Super Mario enthusiasts alike with this playful challenge, inspired by a storyline fans know all too well,” added Lubov.
The OREO x Super Mario cookies will begin rolling out at retailers nationwide in early July and are available for a limited time only.
Visit www.OREOxSuperMario.ca or follow @oreo_canada on Instagram for more information. Starting July 10, follow the hashtag #SuperMarioOREO to participate in the social challenge and save the Mushroom Kingdom!