Over 1,200 stores across the UK to open at midnight for launch of Nintendo 3DS

21 March – Nintendo UK has today announced that over 1,200 stores* in the UK are expected to open at midnight on 25th March to launch Nintendo’s new glasses-free 3D entertainment device, Nintendo 3DS. In addition to partnering with entertainment retailer HMV to officially launch its new portable 3D entertainment system, 13 additional stores across the UK** will also host ‘VIP’ events at midnight for fans unable to make it to the official launch in London.

At the additional 13 ‘VIP’ events the first fans to purchase a Nintendo 3DS console at these locations will also be rewarded with the chance to pick up Nintendo 3DS software at substantial discounts or even for free*** and the first person lucky enough to be at the front of the queue will get a free taxi ride home.

HMV’s London flagship store at 150 Oxford Street will host the official UK retail launch event, including the first official customer purchase, when the console makes its UK debut at 00:01am on 25th March 2011. The Oxford Street flagship will be one of 100 HMV stores around the country that will open specially at midnight, including also HMV’s LiverpoolOne superstore as the focus of a major regional launch outside of the capital.
See below for list of HMV stores opening midnight (from 24 March 23.00 hrs for 25 March 00.01 hrs sale).

Games enthusiasts attending the midnight launch at HMV Oxford Street will not only be among the first in the UK to get their hands on their very own Nintendo 3DS, but the first 500 to purchase the console will each be able to claim a free Nintendo 3DS game. Fans attending the official launch will receive a special commemorative launch-night pack containing numerous Nintendo rewards, including a space blanket to keep them warm whilst queuing, a limited edition launch t-shirt and an exclusive Nintendo 3DS launch edition of Official Nintendo Magazine (whilst stocks last). They’ll also be in with a chance of taking to the stage to demonstrate their gaming skills in head-to-head battles live on stage, which will form part of the fantastic in-store entertainment on the night.

“We’ve been blown away by both retail and consumer reaction to Nintendo 3DS”, says David Yarnton, General Manager, Nintendo UK. “With over 1,000 stores opening across the UK at midnight to launch the console, this has the potential to be one of our biggest launches ever in the UK.”

** Additional thirteen ‘VIP’ store launches:

* Figure based on UK retailer information provided to Nintendo UK as of w/e 18th March 2011. No figures are extrapolated or estimated.

*** Whilst stocks last, subject to availability. Please check with your local retailer for specific plans and offers before travelling to the launch events.