Creating smiles
for generations
Who we are
Nintendo's mission is to put smiles on the faces of everyone we touch. We do so by creating new surprises for people across the world to enjoy together. We've forged our own path since 1889, when we began making hanafuda playing cards in Kyoto, Japan. Today, we’re fortunate to be able to share our characters, ideas and worlds through the medium of video games and the entertainment industry.
Nintendo of America, established in 1980 and based in Redmond, Wash., is a wholly owned subsidiary of Nintendo Co., Ltd. We are committed to delivering best-in-class products and services to our customers and to investing in the well-being of our employees as part of the global Nintendo family.
Our history
We’ve been dedicated to our mission for a long time—since 1889, in fact.
Join us in putting smiles on the faces of people around the world.
“At Nintendo of America, we are constantly working to deliver surprises and, ultimately, smiles to our many customers throughout the Americas.”
Doug Bowser President
“At Nintendo, we believe in advancing responsible business practices, supporting human rights, and ensuring that we are continuing to reach ever-higher standards with our business partners and employees.”
Devon Pritchard Executive Vice President, Business Affairs
"We believe in fostering an inclusive workforce and cultivating an employee base where opportunities are truly available to anyone."
Robyn Corr Senior Vice President, Human Resources
Our commitments
Being accountable to our customers is one of our most important values. Our goal is to deliver surprises and, ultimately, smiles to our many Nintendo stakeholders, including our business partners, customers, and employees throughout the Americas. That means advancing responsible business practices, supporting human rights, and ensuring we continue to reach ever-higher standards as we grow and learn.
Smiles for our consumers
To provide all of our consumers with safe and enjoyable gaming experiences, we strive to continually create products of even higher quality by learning from consumer feedback.
Smiles for our supply chain
We strive to create an environment that providers our consumers with better products, and therefore we create beneficial relationship with our production partners, development partners, and sales partners.
Smiles for our employees
We are committed to creating and maintaining an environment where every employee can take advantage of their strengths and realize their maximum potential.
- Read about how we live these values in our Code of Business Conduct.
- Learn about our efforts to responsibly dispose of our products through our Product Recycling and Take Back Program.
- To understand our corporate social responsibility (CSR) efforts as a global organization, please read our Nintendo Corporate Social Responsibility report.
- Learn about our CSR metrics by exploring our Numerical Data.
- Review our policies in Management and Compliance.
Contact us
Whether you need customer support, are interested in doing business with us, or have other questions, here’s how to get in touch.
- Address:
- Nintendo of America 4600 150th Ave NE Redmond, WA 98052
- Phone numbers:
- 1-800-255-3700 (Customer Support)
- 425-882-2040 (Corporate Main)
Customers who use a TTY/TDD device can contact Nintendo by using their TTY or dialing 711 on their telephone. This will automatically connect you to a TRS operator.
