Who we are
Nintendo's mission is to put smiles on the faces of everyone we touch. We do so by creating new surprises for people across the world to enjoy together. We've forged our own path since 1889, when we began making hanafuda playing cards in Kyoto, Japan. Today, we’re fortunate to be able to share our characters, ideas and worlds through the medium of video games and the entertainment industry.
Nintendo of America, established in 1980 and based in Redmond, Wash., is a wholly owned subsidiary of Nintendo Co., Ltd. We are committed to delivering best-in-class products and services to our customers and to investing in the well-being of our employees as part of the global Nintendo family.
We’ve been dedicated to our mission for a long time—since 1889, in fact.
Fusajiro Yamauchi began a small business manufacturing “Hanafuda” playing cards in Kyoto, Japan.
Announced a wholly owned subsidiary, Nintendo of America Inc. (NOA). Started selling the Game & Watch™ product line.
Developed and began distribution of the coin-operated video game Donkey Kong™. This video game quickly became the hottest selling individual coin-operated machine in the business.
The Nintendo Entertainment System™ (NES™) launched in America and became a smash hit.
Mario™ was first introduced in the Super Mario Bros.™ game.
The character Link™ made his first appearance in the Legend of Zelda™ game for NES.
Introduced Game Boy™, the first portable handheld game system. Originally bundled with the Tetris™ game, it was an instant phenomenon.
The 16-bit Super Nintendo Entertainment System™ (Super NES™) was released in the U.S.
The Nintendo 64™ system launched in the U.S. on Sept. 29, along with the critically acclaimed Super Mario 64™ game.
Nintendo introduced Game Boy Color™. Pokémon™, a breakthrough game concept for Game Boy, was introduced to the world and generated a nationwide craze to “Catch ‘em All!”
Launched the Game Boy™ Advance and the Nintendo GameCube™ systems. The Nintendo GameCube was the first Nintendo system to use optical discs instead of cartridges for its games.
Launched the Nintendo DS™, an innovative, dual-screen handheld gaming system.
Nintendo introduced the Wii™ system and with it several advanced features. Wireless motion-sensitive controllers, built-in Wi-Fi capability, and a host of other features made Wii the best-selling later-generation console system in the world.
Wii became the first system purchased by more than 10 million Americans in a single year.
The Nintendo 3DS™ system launched, letting users view and play 3D content without special 3D glasses.
The Wii U™ system launched with the innovative Wii U GamePad controller that offered users new ways to play together, including off-TV. This system also introduced support for amiibo™ accessories.
The Splatoon™ game launched, introducing the squid-kids known as Inklings.
The Nintendo Switch™ system launched, along with hits including Super Mario Odyssey™ and The Legend of Zelda™: Breath of the Wild.
The Nintendo Switch Lite system launched. Designed specifically for portable play, the compact system plays the library of Nintendo Switch games that work in handheld mode.
Join us in putting smiles on the faces of people around the world.
“At Nintendo of America, we are constantly working to deliver surprises and "ultimately" smiles to our many customers throughout the Americas.”
Doug Bowser President
“At Nintendo, we believe in advancing responsible business practices, supporting human rights, and ensuring that we are continuing to reach ever-higher standards with our business partners and employees.”
Devon Pritchard Executive Vice President, Business Affairs
"We believe in fostering an inclusive workforce and cultivating an employee base where opportunities are truly available to anyone."
Robyn Corr Senior Vice President, Human Resources
Being accountable to our customers is one of our most important values. Our goal is to deliver surprises and, ultimately, smiles to our many Nintendo stakeholders, including our business partners, customers, and employees throughout the Americas. That means advancing responsible business practices, supporting human rights, and ensuring we continue to reach ever-higher standards as we grow and learn.
Smiles for our consumers
To provide all of our consumers with safe and enjoyable gaming experiences, we strive to continually create products of even higher quality by learning from consumer feedback.
Smiles for our supply chain
We strive to create an environment that providers our consumers with better products, and therefore we create beneficial relationship with our production partners, development partners, and sales partners.
Smiles for our employees
We are committed to creating and maintaining an environment where every employee can take advantage of their strengths and realize their maximum potential.
- Read about how we live these values in our Code of Business Conduct.
- Learn about our efforts to responsibly dispose of our products through our Product Recycling and Take Back Program.
- To understand our corporate social responsibility (CSR) efforts as a global organization, please read our Nintendo Corporate Social Responsibility report.
- Learn about our CSR metrics by exploring our Numerical Data.
- Review our policies in Management and Compliance.
Whether you need customer support, are interested in doing business with us, or have other questions, here’s how to get in touch.
- Nintendo of America 4600 150th Ave NE Redmond, WA 98052
- Phone numbers:
- 1-800-255-3700 (Customer Support)
- 425-882-2040 (Corporate Main)
Nintendo endeavors to provide products and services that can be enjoyed by people of all ages and abilities. If you have questions about the accessibility features of Nintendo's products or services, please contact us using one of the methods below.
Customers who use a TTY/TDD device can contact Nintendo by using their TTY or dialing 711 on their telephone. This will automatically connect you to a TRS operator.