Creating smiles
for generations
Who we are
Nintendo's mission is to put smiles on the faces of everyone we touch. We do so by creating new surprises for people across the world to enjoy together. We've forged our own path since 1889, when we began making hanafuda playing cards in Kyoto, Japan. Today, we’re fortunate to be able to share our characters, ideas and worlds through the medium of video games and the entertainment industry.
Nintendo of America, established in 1980 and based in Redmond, Wash., is a wholly owned subsidiary of Nintendo Co., Ltd. We are committed to delivering best-in-class products and services to our customers and to investing in the well-being of our employees as part of the global Nintendo family.
Our history
We’ve been dedicated to our mission for a long time—since 1889, in fact.
Join us in putting smiles on the faces of people around the world.
“At Nintendo of America, we are constantly working to deliver surprises and "ultimately" smiles to our many customers throughout the Americas.”
Doug Bowser President
“At Nintendo, we believe in advancing responsible business practices, supporting human rights, and ensuring that we are continuing to reach ever-higher standards with our business partners and employees.”
Devon Pritchard Executive Vice President, Business Affairs
"We believe in fostering an inclusive workforce and cultivating an employee base where opportunities are truly available to anyone."
Robyn Corr Senior Vice President, Human Resources
CSR REPORT 2021
Our commitments
Being accountable to our customers is one of our most important values. Our goal is to deliver surprises and, ultimately, smiles to our many Nintendo stakeholders, including our consumers, business partners, and employees throughout the Americas. That means advancing responsible business practices, supporting human rights, and ensuring we continue to reach ever-higher standards as we learn and grow.
Smiles for our consumers
To provide all of our consumers with enjoyable gaming experiences, we endeavor to continually create high quality products while learning from consumer feedback.
Smiles for our supply chain
We strive to create an environment that provides our consumers with better products, and we work to accomplish this by cultivating informed and transparent relationships with our production partners, development partners, and sales partners.
Smiles for our employees
We are committed to creating and maintaining an environment where every employee can take advantage of their strengths and realize their maximum potential.
Environmental effort
To foster a sustainable environment for future generations, Nintendo engages in multiple initiatives to reduce the environmental impact of our products. These initiatives range from the formative design stage to post-sale repair and support and continue through to end-of-life recycling.
Contact us
Whether you need customer support, are interested in doing business with us, or have other questions, here’s how to get in touch.
Address:
Nintendo of America
4600 150th Ave NE
Redmond, WA 98052
Accessibility:
Nintendo endeavors to provide products and services that can be enjoyed by people of all ages and abilities. If you have questions about the accessibility features of Nintendo's products or services, please contact us using one of the methods below.
TTY/TDD Phone:
Customers who use a TTY/TDD device can contact Nintendo by using their TTY or
