Random House U.S. and Penguin Random House U.K.'s Children's Divisions launch publishing program for books based on beloved Nintendo characters
Random House Books for Young Readers, an imprint of Random House Children’s Books (U.S.), and Penguin Random House U.K. have partnered with Nintendo to publish a dynamic range of coloring and activity books for children. The books, the first two of which entered the marketplace in early January, are based on Nintendo characters and worlds, including Super Mario, the Legend of Zelda, Splatoon, and Animal Crossing.
“We are thrilled to be partnering with Nintendo to bring the whimsy and adventure of these worlds to the imaginations of our young readers,” said Dennis Shealy, Editorial Director, Random House Books for Young Readers Licensed Publishing.“These activity books will let both new and established fans experience Nintendo characters in a whole new way.”
On January 2, 2018, Random House launched the program with two full-color official sticker books based on the Super Mario and The Legend of Zelda series—Super Mario Official Sticker Book and The Legend of Zelda Official Sticker Book ($12.99). This summer will see the release of Mario Time! and Link’s Book of Adventure (On Sale July 3, 2018 / Hardcovers / $9.99), in addition to Splatoon Official Sticker Book (On Sale July 24, 2018 / Trade Paperback / $12.99). The books in the publishing program include full-color pages with mazes, puzzles, trivia, and more—as well as stickers and other value-added inserts.
“This publishing partnership is an exciting way to bring the colorful worlds of Nintendo to young readers while encouraging creativity,” said Tom Prata, Nintendo of America’s Senior Vice President of Strategic Initiatives. “We are always looking for ways to share our fun-loving characters with kids and families in unique ways.”