Cookies & Interest-Based Ads

How We Use Cookies

Cookies are small files that are typically downloaded to the browser application on your device. They help us ensure the safety and smooth functioning of our websites and services and help us collect information about your preferences. We use information collected from cookies to improve your user experience and the quality of our services. For example, by saving your preferences, we may be able to customize our services in ways that you prefer.

We also permit third-party service providers to set cookies and use web beacons, software development kits, and similar technologies on our websites and services to help us perform various functions necessary to operate our business. We use this information to analyze your use of our websites and services and to display interest-based advertising to you within our sites and services, or elsewhere on the internet. The third-party service providers with whom we work include, but are not limited to, those partners listed on the page found here.

Cookie Preferences & Opt-Out Instructions

If you would like to opt-out of allowing these third-party service providers to collect and use certain information about you and your use of our websites and services, as described above, you can do so by clicking the following link to manage your . Please note that you can only disable cookies used for performance and interest-based advertising purposes; cookies that are strictly necessary for the proper functioning of our websites and services cannot be disabled.

Please note that these preferences may not apply across all of our digital properties. Please follow the instructions below to ensure that your cookie preferences are set accordingly for these other digital properties.

For our Animal CrossingNintendo New York store, and Zelda websites, you must adjust your cookie preferences individually, on each of these sites, by scrolling to the bottom of the page and selecting ‘Cookie Preferences.’ From there, you can adjust your cookie preferences for that website.

To opt-out of the Google Analytics cookies we use on our My Nintendo website, please follow the opt-out instructions found here. Further, to opt-out of Google Analytics cookies that are used on the Nintendo Switch, please refer to the opt-out instructions that are located on the system.

Finally, if you would like to opt-out from the collection and use of cookies and other data in our mobile apps, please follow the opt-out instructions in each mobile app’s settings.

Interest-Based Advertising

Interest-based ads, sometimes also referred to as targeted or personalized ads, are advertisements about goods and services, that may be more useful and relevant to you, based on information gathered about your activities across non-affiliated websites. In providing interest-based ads, we follow the Self-Regulatory Principles for Online Behavioral Advertising developed by the Digital Advertising Alliance (DAA). To learn more, please visit Many of our third-party service providers that serve interest-based advertisements to you across our services are members of the Network Advertising Initiative (NAI) or they follow the DAA’s Self-Regulatory Principles for Online Behavioral Advertising. You can choose to opt-out directly from these third-parties by visiting the opt-out pages on the NAI website ( and DAA website ( However, please note that if you “opt-out” you will still see online ads, but they will not be personalized.