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Corporate Social Responsibility at Nintendo

Nintendo defines Corporate Social Responsibility as "Putting Smiles on the Faces of Everyone Nintendo Touches." Nintendo of America, working closely with our parent company, Nintendo Co., Ltd., strives to embody this definition in our business activities and interactions with all of our stakeholders.

The links below summarize Nintendo of America activities. To read about the CSR efforts of the global Nintendo organization, please see the full Nintendo Corporate Social Responsibility Report.

Nintendo of America Topics

 

Nintendo of America Topics

 

Code of Conduct:

Nintendo of America Inc. has adopted a Code of Conduct that applies to all of its employees, officers, and directors. As set forth in its Code of Conduct, Nintendo expects those working for and representing the company to maintain a high standard of conduct, to treat others with respect, and to conduct themselves in an ethical and professional manner. Nintendo emphasizes courtesy, dignity, respect, and safety as corporate values, and seeks to create an atmosphere of mutual respect for all Nintendo employees, temporary workers, contractors, suppliers, customers, and visitors. To see the full summary of Nintendo of America's Code of Conduct, please click on this link.

 

Corporate and Community Activities:

What kinds of community and corporate giving activities does Nintendo of America undertake?

Nintendo of America makes corporate contributions to charitable organizations on an ongoing basis. Additionally, Nintendo of America offers an Employee Matching Gifts Program through which Nintendo will match, dollar-for-dollar or product-for-product, employee donations to qualified organizations of the employee's choice. Nintendo of America has also established a dedicated employee organization for charitable activities called the NGiving Committee. Some of the charitable organizations and events supported by Nintendo of America and its employees include:

United Way of King County: Nintendo has a long relationship with this Washington State-based charitable organization, which has many community-based subsidiaries. The United Way of King County focuses on early learning, keeping families stable, supporting youth and ending homelessness.

Starlight Children’s Foundation: Nintendo sponsors this organization’s effort on a global scale to benefit seriously ill children and their families. Nintendo helps fund the production, repair and operational costs of Fun Centers: mobile entertainment units equipped with the latest Nintendo gaming systems to provide bedside entertainment and therapeutic play for pediatric patients.

Boys & Girls Clubs of Bellevue: Nintendo’s support of the Boys & Girls Clubs of Bellevue began over 25 years ago. One of the first Clubs in the country to include girls, the organization’s mission is to inspire and enable all young people to reach their full potential as productive, caring and responsible citizens. Nintendo supports the Clubs by sponsoring its annual fundraising events, holding internal drives each year to provide the children with new backpacks, school supplies and winter coats, sponsoring various programs (e.g. Be Great: Graduate! and SMART Girls) and acting as a corporate sponsor of one of its clubhouses located in low-income public housing.

Make-A-Wish Foundation: Nintendo provides annual sponsorship through monetary and product contributions.

The ESA (Entertainment Software Association) Foundation: Nite to Unite event sponsorship.

YWCA Family Village: Annual Thanksgiving dinner drive.

Hopelink: Annual Giving Tree: Collecting holiday gifts for children in need.

Nintendo Annual Golf Tournament: Benefitting a different charity each year.

Youth Eastside Services: Annual Invest in Youth Breakfast Sponsorship.

 

Employee Welfare and Well-Being:

What kinds of measures does Nintendo of America take to promote work-life balance and employee well-being?
Nintendo of America offers employees various programs and opportunities to help promote healthy lifestyle choices, as well as continuing education and training. Some programs and opportunities include:

  • We believe that our results are better when our teams represent our potential consumers and fans. With our Employee Resource Groups, we are actively building a diverse and inclusive culture where employees can contribute their knowledge, ideas, and perspectives so innovation and creativity thrive.
  • All Nintendo of America employees receive comprehensive ergonomic workstation considerations, including corporate support of an active employee-based Ergonomic Task Force, annual and on-demand training, and multiple levels of ergonomic assessment opportunities for fixed and non-fixed workstations.
  • Nintendo of America supports a comprehensive employee "workplace safety" program that actively assesses injury risk, works to mitigate the risk with local management and maintains regulatory compliance. We offer a no-cost-to-employees opportunity to participate and gain lifetime skills in 1st Aid / Cardio-Pulmonary Resuscitation (CPR) / Automated External Defibrillator (AED) training. We also offer a subsidized safety-shoe program for all Operations employees.
  • All employees have subsidized transportation options, including free bus/subway passes, and employees at the corporate office who use alternative commute options enjoy free use of an onsite Zipcar.
  • Nintendo of America provides generous paid time off programs to support employees who need time off to recover from a non-work-related illness or injury, care for an immediate family member or bond with a new child.
  • The Nintendo Wellness Connection Program supplies information, resources and activities to improve all aspects of employee health and well-being through a dedicated Wellness Web Site offering a free activity tracking device, fitness planners and trackers and personal health coaching, as well as company-paid annual flu shots.
  • We provide an on-site corporate fitness center with free group exercise classes and subsidized membership to sponsored fitness clubs, or a healthy living reimbursement for club memberships, Weight Watchers™ programs or personal exercise equipment.
  • We offer a bike cage next to the fitness center and locker rooms with a repair bench and specially ventilated lockers to support and encourage our employees to commute to work on their bicycles.
  • All employees receive health insurance premium incentives for; 1) being tobacco free or enrolling in a company-paid tobacco cessation program, and 2) for certifying wellness activities such as completion of a preventive health care exam and participation in community walking, running, cycling or obstacle course events.
  • A free confidential Employee Assistance Program (EAP) assists employees dealing with legal or financial issues, lifestyle planning, stress management, child/elder care planning and more.
  • We provide subsidized healthy meal and snack options.
  • We provide free access to nurses through a 24/7 support helpline.
  • We offer a tuition reimbursement program for employees seeking to further educate or advance themselves through formal programs relating to their current or prospective jobs.
  • We offer a comprehensive retirement programs to help employees save and plan for retirement. We also provide employees detailed and transparent guides to assist in understanding and maximizing their full compensation and benefits packages at Nintendo.
  • The Talent Management team provides courses, assessments, and online resources to support employee development as well as consultation services to foster employee development and improve team performance.

 

Environment:

What does Nintendo of America do to help protect the environment?
Nintendo of America takes seriously its role and responsibility in helping preserve the environment. We are always researching new ways to make our products, operations and corporate offices as environmentally friendly as possible. Nintendo of America currently undertakes the following activities:

Consumer Product Recycling:

  • Nintendo of America provides a free courtesy product Take Back Program for the recycling of Nintendo hardware, software, accessories, and rechargeable batteries to consumers in the U.S. and Canada. For more information on Nintendo of America's Product Take Back Program and other recycling options, please click here.

Corporate Offices and Distribution Center Practices:

  • In 2010, the U.S. Green Building Council awarded Nintendo of America's headquarters building in Redmond, Wash., LEED Gold Status, placing it among the nation's top-rated buildings for sustainability and environmental friendliness. LEED certification indicates that a company has taken measurable steps to implement green building design, construction, operations and maintenance solutions.
  • We provide 19 electric car charging stations at our corporate facilities.
  • We actively promote composting programs wherever possible.
  • We actively promote the recycling of styrofoam, aluminum cans, plastic bottles, paper, glass, cardboard and batteries.
  • Our Procurement department reviews all materials purchased to ensure, whenever possible, that we select the most environmentally friendly products including office and janitorial supplies.
  • We use recycled paper in our printers and copiers, and limit use of colored paper, which is not easily recycled.
  • We use recycled paper as packaging for all our retail shipments.
  • We converted lighting in high-usage areas to LED.

Product Packaging:

  • Our operations manuals and inserts use vegetable-based inks.
  • We have reduced the amount of plastic used to manufacture Wii U and Wii disc cases as well as Nintendo DS and Nintendo 3DS game cases by more than 23 percent.

Logistics and Transportation:

  • All of our outbound freight carriers have been certified through the EPA's SmartWay program. The SmartWay program aims to reduce greenhouse gas emissions through collaboration with the freight transportation industry. www.epa.gov/smartway.