Skylanders Trap Team First-to-Play Tour
Activision Publishing, Inc., makers of the best–selling kids toy/game franchise, Skylanders®, will be providing fans with one of the first consumer hands-on gameplay opportunities before the official launch of Skylanders Trap Team on October 5 in North America. The Skylanders Trap Team First-to-Play Tour – a three-month, five market campaign that kicked off at San Diego Comic-Con, will end in late October. For each leg of the tour, a Skylanders-branded trailer will be converted into a mobile theater. Other stops on the tour include Los Angeles, San Francisco, Dallas, Chicago, and New York, with additional dates and information on the tour schedule shown below.
Launching in October, Skylanders Trap Team™ brings a ground-breaking innovation to the Skylanders® franchise by reversing the magic of its signature Toys-To-Life™ play pattern to let kids bring life-to-toys for the first time. With Skylanders Trap Team, Portal Masters seek out and defeat the most wanted villains in all of Skylands, pulling them out of the game and into living rooms by capturing them in magical Traps. Players can then send villains back into the game where they play as them to fight for good.