Nintendo Transforms Times Square into a Spectacular Wii Sports Resort - Updated

2009-07-21

WHAT:
Nintendo is transforming New York's famed Military Island in Times Square into an urban island getaway to celebrate the launch of the Wii Sports Resort video game. On July 23, anyone who visits this Manhattan landmark will be treated to a mini-vacation, complete with a sandy beach, swimming pool and tropical lounge - all smack dab in the middle of the city - plus a chance to play Wii Sports Resort in advance of its U.S. July 26 release date. Based on the imaginative Wuhu Island locale featured in the game, this interactive oasis will also offer game demonstrations, giveaways (while supplies last) and a bar serving tropical non-alcoholic drinks. Adding to the excitement, actor Chace Crawford will be making an appearance.

Wii Sports Resort is the next phenomenon in active-play gaming and the first Nintendo game to feature the control enhancements of the Wii MotionPlus™ accessory. While enjoying resort-themed in-game activities such as swordplay, basketball, table tennis and archery, players will experience the unique motion-sensing controls of the Wii system with greater precision and accuracy than ever before. Just as the original Wii Sports™ attracted millions of casual and nontraditional players to the world of video games, the new Wii Sports Resort delivers an inclusive, interactive entertainment experience that consumers of all ages can enjoy.

WHO:
Adults, kids, seniors, families, tourists, New Yorkers and consumers of all kinds

WHEN:
Thursday, July 23, 2009
Event: 9 a.m. - 3 p.m.
Event will be held rain or shine

WHERE:
Military Island
7th Avenue and Broadway Avenue
Between 43rd and 44th streets, Manhattan, NY 10036

VISUALS:

• Crowds gathering on a tropical island in the middle of Times Square
• Chace Crawford competing against Denise Kaigler, vice president of Corporate Affairs for Nintendo of America, in Wii Sports Resort
• Experts in various sports going head-to-head with fans in Wii Sports Resort
• Visitors lounging on a simulated beach and enjoying Wii Sports Resort game play in the middle of Times Square
• Kids and parents wielding Wii Remote controllers to participate in activities like archery, table tennis, golf and basketball at interactive game kiosks
• Children and adults demonstrating the unique cross-generational appeal of the Wii console by playing Wii Sports Resort together
• B-roll and photos available