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Corporate Social Responsibility at Nintendo

Nintendo defines Corporate Social Responsibility as "Putting Smiles on the Faces of Everyone Nintendo Touches." Nintendo of America, working closely with our parent company, Nintendo Co., Ltd., strives to embody this definition in our business activities and interactions with all of our stakeholders.

Use the links below to see summaries of Nintendo of America-specific and global activities:

Nintendo of America Topics

Global Nintendo Topics


For more information on the CSR efforts of the global Nintendo organization, please read the full Nintendo Corporate Social Responsibility Report, a digest version of activities Nintendo has been working on to achieve our CSR goal.



Nintendo of America Topics

Customer Service:

How does Nintendo of America provide end user support for the Americas?
If you need support for your Nintendo product, please visit We provide assistance in English, French, Portuguese and Spanish. You also can click here to send an e-mail. Those in the United States and Canada can call us at 1-800-255-3700; our Contact Center is open 6:00am to 7:00pm Pacific Time (GMT - 8:00pm), seven days a week. Consumers in Latin America and the Caribbean should call (001) 425-558-7078; help is available 7:00am to 4:00pm Pacific Time.


Employee Welfare and Well-being:

What kinds of measures are taken at Nintendo of America to promote work-life balance and employee well-being?
Nintendo of America offers employees various programs and opportunities to help promote healthy lifestyle choices, as well as continuing education and training. Some examples of these programs and opportunities are:

  • Nintendo of America has been recognized by the American Heart Association as one of its Start! Fit-Friendly Companies.
  • All Nintendo of America employees receive comprehensive ergonomic workstation considerations, including corporate support of an active employee-based Ergonomic Task Force, annual and on-demand training, and multiple levels of ergonomic assessment opportunities for fixed and non-fixed workstations.
  • Nintendo of America supports a comprehensive employee "safety at work" program that actively assesses injury risk, works to mitigate the risk with local management and maintains regulatory compliance. We also offer a no-cost-to-employees opportunity to participate and gain lifetime skills in 1st Aid / Cardio-Pulmonary Resuscitation (CPR) / Automated External Defibrillator (AED) training.
  • Subsidized safety-shoe program for all Operations employees.
  • Subsidized transportation options, including the free use of an onsite Zipcar and bus passes.
  • Opportunity to relax, recover and spend time with family through earned vacation, sick and holiday time.
  • A Nintendo Wellness Connection Program that supplies information, resources and activities to improve all aspects of employee health and well-being through a dedicated Wellness Web Site offering online assessments, fitness planners and trackers and personal health coaching, as well as company-paid annual flu shots and biometric screenings.
  • An on-site corporate fitness center and subsidized membership to sponsored fitness clubs, or a healthy living reimbursement for club memberships, Weight Watchers™ programs or personal exercise equipment and health insurance premium incentives for being tobacco free or enrolling in a company-paid tobacco cessation program.
  • A free confidential Employee Assistance Program (EAP) to assist employees dealing with legal or financial issues, lifestyle planning, stress management, child/elder care planning and more.
  • Subsidized healthy meal and snack options.
  • Free access to doctors through a 24/7 support helpline.
  • A tuition reimbursement program for those seeking to further educate or advance themselves through formal programs relating to their current or prospective jobs.
  • Comprehensive retirement programs to help employees save and plan for their retirement.
  • Organizational Development department and online tools that increase focus on the areas of employee training and skills enhancement.



What does Nintendo of America do to help protect the environment?
Nintendo of America is very concerned with doing our part to help preserve the environment. We are always researching new ways to make our products, operations and corporate offices as environmentally friendly as possible. Below are some of the activities Nintendo of America currently undertakes.

Product Take Back and Recycling Programs:

  • For information on Nintendo of America's Product Take Back Program and other recycling options, please click here.

Product Repairs and Returns:

  • Nintendo products can be sent in for repair by contacting our Consumer Service department at 1-800-255-3700 between 6:00am and 7:00pm Pacific Time, seven days a week.
  • In calendar year 2013, Nintendo of America processed 771 tons of returned products (U.S., Canada and Latin America). Of that amount there is a 99 percent recycle rate, with almost two-thirds being reused in its original form, which is the most environmentally friendly recycling option.
  • We also offer a Take Back Program for consumers with older products, rechargeable batteries, etc.

Corporate Offices and Distribution Centers:

  • In 2010, Nintendo of America's new headquarters building in Redmond, Wash., was awarded LEED Gold Status by the U.S. Green Building Council, placing it among the nation's top-rated buildings for sustainability and environmental friendliness. LEED certification indicates that a company has taken measurable steps to implement green building design, construction, operations and maintenance solutions.
  • We provide 11 electric car charging stations at our corporate headquarters.
  • We actively promote composting programs wherever possible.
  • We actively promote the recycling of aluminum cans, plastic bottles, paper, glass, cardboard and batteries.
  • Our Procurement department reviews all materials purchased to ensure, whenever possible, that we are receiving the most environmentally friendly products including office and janitorial supplies.
  • We use recycled paper in our printers and copiers, and limit our use of colored paper, since it's not easily recycled.
  • We use recycled paper as packaging for all our retail shipments.

Product Packaging:

  • Our operations manuals and inserts use vegetable-based inks.
  • Recyclable cardboard packaging has replaced PVC/PET clamshells for all Wii and Nintendo 3DS accessories.
  • We have reduced the amount of plastic used to manufacture Wii U and Wii disc cases as well as Nintendo DS and Nintendo 3DS game cases by more than 23 percent.

Logistics and Transportation:

  • 100 percent of our freight carriers have been certified through the EPA's SmartWay program.
  • The program goal is to reduce greenhouse gas emissions through collaboration with the freight transportation industry.


Corporate and Community Activities:

What kinds of community and corporate giving activities are undertaken at Nintendo of America?
Nintendo of America makes corporate contributions to charitable organizations on an ongoing basis. Additionally, Nintendo of America offers an Employee Matching Gifts Program through which Nintendo will match, dollar-for-dollar or product-for-product, employee donations to qualified organizations of the employee's choice. Nintendo of America also has established a dedicated employee organization for charitable activities called the NGiving Committee. Here are some of the charitable organizations and events supported by Nintendo of America and its employees.

  • United Way of King County: Nintendo has a long relationship with this charitable organization which has many community-based organizations under their charitable umbrella. Early learning and ending homelessness are two of the community's most pressing issues.
  • Starlight Children’s Foundation: Nintendo sponsors this organization’s effort on a global scale to benefit seriously ill children and their families. Nintendo helps fund the production, repair and operational costs of Fun Centers, which are mobile entertainment units equipped with the latest Nintendo gaming systems that provide bedside entertainment and therapeutic play for pediatric patients.
  • Boys & Girls Clubs of Bellevue: Annual Charity Auction Sponsorship, Celebration Luncheon Sponsorship and Youth of the Year Awards, Friends Breakfast Sponsorship, SMART Girls Program Event Sponsorship, holiday "Adopt-a-Family" and product donations for miscellaneous events.
  • Boys & Girls Clubs of Bellevue Low-Income Public Housing Site "Eastside Terrace": Annual Sponsorship (toward operating expenses), Special Events sponsorship, Summer Swimsuit Drive, Summer Reading Program support, Backpack & School Supply Drive and Winter Coat Drive.
  • Make-A-Wish Foundation: Annual Sponsorship, monetary and product.
  • The ESA (Entertainment Software Association) Foundation: Nite to Unite event sponsorship.
  • YWCA Family Village: Annual Thanksgiving dinner drive.
  • Hopelink: Annual Giving Tree: Collecting holiday gifts for children in need.
  • Nintendo Annual Golf Tournament: Benefitting a different charity each year.
  • Youth Eastside Services: Annual Invest in Youth Breakfast Sponsorship.


Code of Conduct:

To see a summary of Nintendo of America's Code of Conduct, please click on this link.



Global Nintendo Topics

Conflict Minerals

Nintendo takes its social responsibility as a global company very seriously. We have an unequivocal policy banning the use of conflict minerals that benefit armed groups in any of our products and expect our production partners to do the same. Because Nintendo outsources the manufacture and assembly of all Nintendo products to its production partners, we established the Nintendo CSR Procurement Guidelines based on relevant laws, international standards and guidelines that focus on protecting human rights, ensuring workplace safety, promoting corporate ethics and safeguarding the environment. We share these guidelines with all of our production partners.

These guidelines require our production partners to establish a policy banning the use of conflict minerals and investigate the source of materials in our products by using the internationally recognized CFSI conflict minerals reporting tool.

We continue to actively work with our production partners in our supply chain to refrain from using conflict minerals that benefit armed groups in our products.

You can find the Nintendo Conflict Minerals Policy at:

You can find the Nintendo CSR Procurement Guidelines at:

For more information on our production processes, please read our most recent corporate social responsibility report:


Product Quality and Safety:

Please click here to find information on Nintendo product quality and safety.


Corporate Governance:

Information regarding Nintendo Co., Ltd.'s Corporate Governance can be found here.