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Nintendo Corporate Social Responsibility Report (CSR)

Nintendo of America Inc. is a wholly owned subsidiary of Nintendo Co., Ltd., located in Kyoto, Japan. Below is a summary of Nintendo of America's CSR activity concerning product quality and safety, customer service, employee welfare and well-being, environmental activities, community efforts and corporate giving along with corporate compliance and governance. To view the full CSR report as provided by Nintendo Co., Ltd., please click here.

Scroll down to view all the topics on this page, or use the links below to go directly to a specific topic.

 

Nintendo's Conflict Minerals Policy

We take our social responsibilities as a global company very seriously and expect our production partners to do the same. We ban the use of conflict minerals and also prohibit our production partners from using any conflict minerals from the Democratic Republic of Congo and adjoining countries.

Because Nintendo outsources the manufacture and assembly of all Nintendo products to production partners, in 2008 we provided to all of our production partners the Nintendo Corporate Social Responsibility (CSR) Procurement Guidelines. We implemented these guidelines based on relevant laws, international standards and guidelines that focus on protecting human rights, ensuring workplace safety, promoting corporate ethics and safeguarding the environment. In 2011 we refined our CSR Procurement Guidelines in order to provide our partners with more specific directives that address socially responsible procurement practices, such as the non-use of conflict minerals and the importance of investigating the source of raw materials.

Each of our lead production partners has a policy banning the use of conflict minerals. Additionally, we investigate the source of materials in our products by requesting that our production partners complete a conflict minerals questionnaire; we also require disclosure of the procedures they use to trace minerals within their supply chain. Moreover, we personally visit the facilities of our production partners to conduct onsite inspections. The intent of these inspections is to continually enforce our policies and provide feedback to ensure that Nintendo's CSR Procurement Guidelines are being followed. During these inspections we emphasize Nintendo's policy that bans the use of conflict minerals; we also require each production partner to share updates on materials sourcing and the conflict minerals issue.

We continue to actively work with our production partners to monitor their progress and enforce our conflict minerals policy.

For more information on our production processes, please read our most recent corporate social responsibility report:

http://www.nintendo.co.jp/csr/en/

 

Nintendo of America - Customer Service:

How Does Nintendo of America provide end user support for the Americas?
If you need support for your Nintendo product, please visit support.nintendo.com. We provide assistance in English, French, Portuguese and Spanish. You also can click here to send an e-mail. Those in the United States and Canada can call us at 1-800-255-3700; our Contact Center is open 6:00am to 7:00pm Pacific Time (GMT - 8:00pm), seven days a week. Consumers in Latin America and the Caribbean should call (001) 425-558-7078; help is available 7:00am to 4:00pm Pacific Time.

 

Nintendo - Product Quality and Safety:

Please click on the link below to find information on Nintendo product quality and safety.

http://www.nintendo.co.jp/csr/en/report2013/05/index.html#quality

 

Nintendo of America - Employee Welfare and Well-being:

What kinds of measures are taken at Nintendo of America to promote work-life balance and employee well-being?
Nintendo of America offers employees various programs and opportunities to help promote healthy lifestyle choices, as well as continuing education and training. Some examples of these programs and opportunities are:

  • Nintendo of America has been recognized by the American Heart Association as one of its Start! Fit-Friendly Companies.
  • All Nintendo of America employees receive comprehensive ergonomic workstation considerations, including corporate support of an active employee-based Ergonomic Task Force, annual and on-demand training, and multiple levels of ergonomic assessment opportunities for fixed and non-fixed workstations.
  • Nintendo of America supports a comprehensive employee "safety at work" program that actively assesses injury risk, works to mitigate the risk with local management and maintains regulatory compliance. We also offer a no-cost-to-employees opportunity to participate and gain lifetime skills in 1st Aid / Cardio-Pulmonary Resuscitation (CPR) / Automated External Defibrillator (AED) training.
  • Subsidized safety-shoe program for all Operations employees.
  • Subsidized transportation options, including the free use of an onsite Zipcar and bus passes.
  • Opportunity to relax, recover and spend time with family through earned vacation, sick and holiday time.
  • A Nintendo Wellness Connection Program that supplies information, resources and activities to improve all aspects of employee health and well-being through a dedicated Wellness Web Site offering online assessments, fitness planners and trackers and personal health coaching, as well as company-paid annual flu shots and biometric screenings.
  • An on-site corporate fitness center and subsidized membership to sponsored fitness clubs, or a healthy living reimbursement for club memberships, Weight Watchers™ programs or personal exercise equipment Health insurance premium incentive for being tobacco free or enrolling in a company-paid tobacco cessation program.
  • A free confidential Employee Assistance Program (EAP) to assist employees dealing with legal or financial issues, lifestyle planning, stress management, child/elder care planning, and more.
  • Subsidized healthy meal and snack options.
  • Free access to doctors through a 24/7 support helpline.
  • Tuition reimbursement program for those seeking to further educate or advance themselves through formal programs relating to their current or prospective jobs.
  • Comprehensive retirement programs to help employees save and plan for their retirement.
  • Organizational Development department and online tools that increase focus on the areas of employee training and skills enhancement.

 

Nintendo of America - Environmental:

What does Nintendo of America do to help protect the environment?
Nintendo of America is very concerned with doing our part to help preserve the environment. We are always researching new ways to make our products, operations and corporate offices as environmentally friendly as possible. Below are some of the activities Nintendo of America currently undertakes. For more information on environmental efforts by Nintendo Co., Ltd., please click here.

Product Take Back and Recycling Programs:

  • For information on Nintendo of America's Product Take Back Program and other recycling options, please click here.

Product Repairs and Returns:

  • Nintendo products can be sent in for repair by contacting our Consumer Service department at 1-800-255-3700 between 6:00 am and 7:00 pm Pacific Time, seven days a week.
  • In calendar year 2012, Nintendo of America processed 357 tons of returned products (U.S. and Canada). Of that amount there is a 99% recycle rate, with almost two-thirds being reused in its original form, which is the most environmentally friendly recycling option.
  • We also offer a take back program for consumers with older products, rechargeable batteries, etc.

Corporate Offices and Distribution Centers:

  • In 2010, Nintendo of America's new headquarters building in Redmond, Wash., was awarded LEED Gold Status by the U.S. Green Building Council, placing it among the nation's top-rated buildings for sustainability and environmental friendliness. LEED certification indicates that a company has taken measurable steps to implement green building design, construction, operations and maintenance solutions.
  • We actively promote composting programs wherever possible.
  • Our Procurement department reviews all materials purchased to ensure, whenever possible, that we are receiving the most environmentally friendly products including office and janitorial supplies.
  • We actively promote the recycling of aluminum cans, plastic bottles, paper, glass, cardboard and batteries.
  • We use recycled paper in our printers and copiers and limit our use of colored paper, since it's not easily recycled.
  • We use recycled paper as packaging for all our retail shipments.

In our product packaging:

  • Our instruction manuals and inserts use vegetable-based inks.
  • Recyclable cardboard packaging has replaced PVC/PET clamshells for all Wii and Nintendo 3DS accessories.
  • We have reduced the amount of plastic used to manufacture Wii U and Wii discs as well as Nintendo DS and Nintendo 3DS game cases by more than 23 percent.

Logistics and Transportation:

  • 100 percent of our freight carriers have been certified through the EPA's SmartWay program.
  • The program goal is to reduce greenhouse gas emissions through collaboration with the freight transportation industry.
  • http://www.epa.gov/smartway/

 

Nintendo of America - Corporate and Community Activities:

What kinds of community and corporate giving activities are undertaken at Nintendo of America?
Nintendo of America makes corporate contributions to charitable organizations on an ongoing basis. Additionally, Nintendo of America offers an Employee Matching Gifts Program through which Nintendo will match, dollar-for-dollar or product-for-product, employee donations to qualified organizations of the employee's choice. Nintendo of America also has established a dedicated employee organization for charitable activities called the NGiving Committee. Here are some of the charitable organizations and events supported by Nintendo of America and its employees.

  • United Way of King County: Nintendo has a long relationship with this charitable organization which has many community-based organizations under their charitable umbrella. Early learning and ending homelessness are two of the community's most pressing issues.
  • United Way of the Bay Area: Ensuring all residents have access to the building blocks to a better life: education, income and health.
  • United Way of New York City: Connects people, resources and ideas to create a thriving community characterized by income stability, educational success and healthy people.
  • Starlight Children's Foundation: Nintendo sponsors events for both the Washington Chapter and the National organization of this charitable foundation to benefit seriously ill children and their families. Nintendo helps fund the production, repair and operations costs of Fun Centers, mobile entertainment units equipped with the latest Nintendo gaming system that provides bedside entertainment and therapeutic play for pediatric patients.
  • Boys & Girls Clubs of Bellevue: Annual Charity Auction Sponsorship, Celebration Luncheon Sponsorship and Youth of the Year Awards, Friends Breakfast Sponsorship, SMART Girls Program Event Sponsorship, holiday "Adopt-a-Family" and product donations for miscellaneous events.
  • Boys & Girls Clubs of Bellevue Low-Income Public Housing Site "Eastside Terrace": Annual Sponsorship (toward operating expenses), Special Events sponsorship, Summer Swimsuit Drive, Summer Reading Program support, Backpack & School Supply Drive and Winter Coat Drive.
  • Wellspring Family Services: Annual Luncheon Sponsorship.
  • Wellspring Family Services: Baby Boutique: Annual donation and Toys for Holiday Room.
  • Make-A-Wish Foundation: Annual Sponsorship, monetary and product.
  • The ESA (Entertainment Software Association) Foundation: Nite to Unite event sponsorship.
  • YWCA Family Village: Annual Thanksgiving dinner drive.
  • Hopelink: Annual Giving Tree: Collecting holiday gifts for children in need.
  • Nintendo Annual Golf Tournament: Benefitting a different charity each year.
  • Youth Eastside Services: Annual Invest in Youth Breakfast Sponsorship.

 

Nintendo of America - Corporate Governance:

To see a summary of Nintendo of America's Code Of Conduct, please click on this link.

Additional information regarding Nintendo Co., Ltd.'s Corporate Governance can be found here.